Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover
By: Ray Hutton
Jewels in the Crown provides an analysis of Tata’s acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer.
Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes.
This book shows how it was done.
One question that burns … is how on earth Tata of India managed to turn Jaguar Land Rover into a success when previous owners apparently could not. In a fascinating 200 pages, Hutton examines history and strategy, and supplies surprising answers.
Ray Hutton is one of the most accomplished and celebrated motoring journalists of our time … Enjoy the journey through this well written and straightforward book filled with some of the most accurately formed opinions in the industry.
- Overdrive Magazine
This extraordinary story is chronicled in lively detail by Hutton.
- The Times Business 'ten best summer reads' 2013
A behind the scenes look at how the Indian industrial giant has revitalised their fortunes
- Motor Trader