What's Your Bias? The Surprising Science of Why We Vote the Way We Do

What's Your Bias? The Surprising Science of Why We Vote the Way We Do
Hardcover, 208 pages
Size: 216x138mm
Publication date: 14 Sep 2017
List price: £12.99
ISBN: 9781783963508
eBook ISBN: 9781783963515
Buy from Amazon.co.uk

Why do we vote the way we do?

Pundits, pollsters and politicians are queuing up to tell us, but do they really know? More importantly, do we really know?

Psychologists have been studying how we make political decisions for years, and the truth is we’re a lot less rational than we think we are; sometimes we vote for reasons we’re not even consciously aware of.

Delving into the science and psychology of politics, What’s Your Bias? gets under the skin to reveal what really drives us – whichever way we vote. In this absorbing book, psychologist and neuroscientist Lee de-Wit explores the subtle – and often surprising – factors that could be influencing our votes, from our personality traits and unconscious biases to our susceptibility to campaign targeting and fake news.

Whether we’re debating nationalism, immigration, welfare or equality, psychology can help us to better understand the decisions we make in modern politics. If you want to know more about yourself, your friends and family, or the bigger political picture, this is essential reading.





“A very timely release that condenses a lot of relevant academic work into an accessible, lively volume. It helps us to appreciate the nature of own political thoughts better as well as those of others” – Jamie Pow, Northern Slant

“A thought provoking read … [I] regularly pulled my head out of the book to quote passages to my (long suffering) husband, finding that some sparked interesting debate between us” – The Quiet Knitter

“A highly accessible introduction and essential reading for anyone interested in – and puzzled by – the drama of contemporary politics” -- Professor Peter John, author of Nudge, Nudge, Think, Think

“A joy to read . . . takes the reader on a journey from our genes to the structure of our brains, and how those in turn are related to our political attitudes” -- Professor Stephan Lewandowsky, University of Bristol

“In a time of extreme political unrest and uncertainty, Lee de-Wit’s What's Your Bias? provides a thrilling scientific analysis as to why things seem to have gone so awry over Brexit, Trump and the future of reason. … It is a brilliant debut written in an easily accessible style. Quite remarkable” -- Professor Bruce Hood, University of Bristol