Floyd Woodrow MBE DCM was in the elite Special Air Service Regiment (SAS) until 2008. He was awarded the UK's second-highest award for gallantry, the Distinguished Conduct Medal, for his services while in Iraq. He has studied law and psychology and wrote his first book, Learning to Learn, as a guide for others to show how he had been able to complete a law degree while deployed on military operations.
He is the Chairman and CEO of Chrysalis Worldwide, a world-leading values-based performance optimisation organisation. He coaches international athletes and sporting teams, financial services companies, governments, education institutions, police forces, emergency services and international corporations on all aspects of elite performance and leadership.
Floyd ran leadership exercises on a national scale in the build-up to the Olympic Games, involving the government, police, intelligence services and LOCOG. He has worked with the BBC, BT, Centrica, Calor Gas, GAC, Welsh Rugby Union, Scottish Rugby, English Cricket Board, UK Sport, Swagelok, Marks and Spencer, PGMOL, and the Universal Music Group, as well as various high level government agencies.