Crowdfunding: The Corporate Era
By: Kevin Berg Grell, Dan Marom, Richard Swart
In a world where new trends appear by the second and the average attention span is at an all-time low, it can be hard to distinguish the revolutionary innovation from the mundane. But crowdfunding—originally an alternative means of finance for aspiring entrepreneurs —has transcended the world of finance and is fast reshaping many other aspects of our lives.
No longer the sole purview of entrepreneurs, many corporations have begun to adopt and adapt the principles of crowdfunding. Leveraging the power of the crowd and the concept of community, crowdfunding transforms processes such as marketing, innovation, sales, intrapreneurship, market validation, customer engagement and more, giving any enterprise a key advantage in tomorrow’s market.
Crowdfunding: The Corporate Era is the first book to examine how businesses can use crowdfunding to radically improve the way they work. With a variety of case studies and insider views, from Chrysler to IBM, it is essential reading for all corporates, from midsize to multinational.
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Entrepreneurs, corporations, and policymakers who read this book will be forever changed and inspired by the quiet tsunami in finance and marketing that is now under way. Crowdfunding is much more than people generally understand.
- David Weild IV, founder of Weild & Co., former vice chairman of Nasdaq, and 'father' of the Jobs Act -
A thorough and enlightening exploration of crowdfunding’s roots and its successful adoption by corporates, an ongoing revolution
- Eddie George, founder & CEO, NewFinance -
By drawing from examples in corporate life, the authors show how ‘crowd-tapping’ and ‘crowd-enablement’ are already having significant positive impact on innovation, marketing, philanthropy, corporate social responsibility, and social enterprises. Highly recommended
- Professor Alan Barrell, Cambridge University -
A rare insider’s look at the cutting edge of some of the world’s top companies—and the radical new means they’re using to succeed
- Joshua Klein, author of Reputation Economics -
Crowdfunding isn’t just for startups and social causes, it’s about customer engagement, open innovation, and market validation, things every modern company should care about
- Don Tapscott, bestselling author of The Digital Economy -
Crowdfunding is coming of age and gradually moving into the mainstream. This book spotlights how corporates can leverage crowdfunding and crowdsourcing to amplify marketing, foster innovation, and enhance their CSR programmes. A pioneering and thought-provoking book!
- Bryan Zhang, Crowdfunding and Alternative Finance Researcher, University of Cambridge