What's Your Bias? The Surprising Science of Why We Vote the Way We Do

What's Your Bias? The Surprising Science of Why We Vote the Way We Do
Hardcover, 208 pages
Size: 216x138mm
Publication date: 14 Sep 2017
List price: £12.99
ISBN: 9781783963508
eBook ISBN: 9781783963515
Buy from Amazon.co.uk

Our political choices seem to carry more weight than they have for a generation. Many of us feel more divided than ever. How much do we really know about ourselves, and each other?

Psychologists have been studying how we make political decisions for years, and the truth is we’re a lot less rational than we think we are; sometimes we vote for reasons we’re not even consciously aware of.

In this absorbing book, psychologist and neuroscientist Lee de-Wit explores the subtle – and often surprising – factors that could be influencing our votes, from our personality traits and unconscious biases to our susceptibility to campaign targeting and fake news.

Whether we’re debating nationalism, immigration, welfare or equality, psychology can help us to better understand the decisions we make in modern politics. If you want to know more about yourself, your friends and family, or the bigger political picture, this is essential reading.