Life's a Beach

Life's a Beach
Hardcover, 256 pages
Publication date: 19 Jan 2012
List price: £20.00
ISBN: 9781907642395
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Since 1981, Sandals Resorts has been leading the Caribbean all-inclusive industry by offering guests more amenities, more luxury, more innovations, and more choices than any of its competitors. In an industry category exploding with new contenders, the experience, training, and talent of Sandals Resorts’ management team and resort staff have now moved the company ahead of the forefront of the growing all-inclusive market, to create the Luxury Included® vacation experience. The company now owns 22 resorts throughout the Caribbean under four separate brands: Sandals Resorts, Beaches Resorts, Grand Pineapple Beach Resorts and The Royal Plantation Collection.

Life's a Beach is the eye-catching method by which Sandals communicate themselves and grow their brand in new territories over the course of their anniversary year. It is the centrepiece of a comprehensive PR campaign, organised by Elliott & Thompson in conjunction with award-winning international partners, as well as a fascinating and absorbing account of how one man's vision transformed an island.