Jewels in the Crown: How Tate of India transformed Britain's Jaguar and Land Rover
Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent revitalisation under their new leadership, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit but also transformed the public image of these long-established British brands.
At the time of the takeover, both brands (once the crown jewels of the British motor industry), had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and major export drive was accompanied by a succession of carefully positioned new models, from the Jaguar XJ Saloon and F-Type sports car, to the Evoque, and new, lighter but more luxurious Range Rover flagship. The result was a remarkable change in fortunes. This book shows how it was done.
"One question that burns ... is how on earth Tata of India managed to turn Jaguar Land Rover into a success when previous owners apparently could not. In a fascinating 200 pages, Hutton examines history and strategy, and supplies surprising answers."--Autocar 29 May 2013
"Ray Hutton is one of the most accomplished and celebrated motoring journalists of our time ... Enjoy the journey through this well written and straightforward book filled with some of the most accurately formed opinions in the industry."--Overdrive Magazine, June 2013
"This extraordinary story is chronicled in lively detail by Hutton."-- the Times Business 'ten best summer reads', July 2013
"A behind the scenes look at how the Indian industrial giant has revitalised their fortunes" --Motor Trader, June 2013